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Публикации:
1

Restaurant complex "Goodman steak house" and "Fish house yankel&Filimonova"

The restaurant complex "Goodman Steak House" and "Fish House Yankel and Filimonova" as a part of SRC «Evropeysky» located at: Moscow, Kiev station sq., bld.2. Severin Group

Space-planning decisions. The premises intended for placement of the restaurant complex «Goodman Steak House» and «Fish House Yankel and Filimonova», are located in the territory of SRC "Evropeysky" at the elevation of +10,250 m in 1 - 6/А - D axes. It is proposed to place in the assigned territory two restaurants with complete-cycle food preparation technology. The space-planning decisions of the restaurants proceed from the totalitarian planning of the SRC and arrangement of vertical communications. All premises of industrial, utility-industrial and administrative purpose are densely arranged around communication kernels so that visitors service zones are as much as possible focused on internal and external facades. Such planning allows to place all necessary technological processes according to the Building Code requirements. The main feature of the site intended for placement of the restaurants is that practically in the centre of the premise there is evacuation stairs meant for evacuation of all SRC visitors due to which the premise capacity is dissected by the corridor (axes 3 - 4/А-G).

The whole area between the corridor and the glazing stained-glass window has the configuration practically unsuitable for placement in it of the restaurant’s dining hall and therefore exactly in this area it is planned to place the whole industrial estate of the restaurant «Fish House Yankel and Filimonova». The premises of utility-industrial purpose adjoin directly to the stained-glass window. The whole surface of the given premises along the stained-glass window is protected with blinds against direct sunbeams. The main entrance to the restaurant «Fish House Yankel and Filimonova» will be formed from the dead-ended part of the evacuation corridor (axis 3-B). The restaurant dining hall is densely situated in the single area and seating zones are formed by certain placement of furniture groups. The hall arrangement provides for two its sides facing fully glazed front facades of the building. Such arrangement of the dining hall allows to provide visual link of the interior space with the environment, visually to extend the restaurant boundaries. The main entrance to the restaurant «Goodman Steak House» will be formed directly from the recreation of SRC "Evropeysky". Severin Group

Industrial estate premises are situated on two sides of the bank of elevators and in the least lighted section of the premise which is inside it. The restaurant dining zone is divided into two halls. The hall № 1 is located in the premise section directed to the interior space of SRC "Evropeysky". This accounts for the visual link between the restaurant space and shopping area of the SRC. The hall № 2 is located inside the premise and faces the front facade of the building. Within the limits of the project it is planned to place 374 seats and all necessary premises of industrial, utility-industrial and engineering-technical purpose in the restaurant complex. The planning decisions of the restaurant complex provide for the engineering process route, exclude counter streams of raw products, semi-finished products and finished products, and also exclude crossing of ways of visitors and the personnel. The floor height in the dining hall area - 4,1 m from floor to ceiling. The height of the industrial premises is not less than 3,0 m. Architectural-decorative decisions. The general stylistics of the complex interiors are solved within the limits of the style working-out for «Goodman Steak House both» and «Fish House Yankel and Filimonova» restaurant chain and are based on their concept. «Goodman Steak House» is a restaurant with a quiet classical interior. The basis of its composition is the balanced combination of decorative components and furniture groups. The restaurant decoration includes classic style elements such as fielded panels, cornices, footstall. The primary materials are oak toned as dark redwood, dark leather of the furniture and copper of candelabra and furnishing. In the restaurant there is used very restrained colour scale, delicate candlelight; the lamps light only the table area, the other space remains in twilight. All this allows to create severe but comfortable interior in full accord with the concept of «Goodman Steak House» restaurants. «Fish House Yankel and Filimonova» has the same decorative components as «Goodman Steak House» but on the basis of another colour scale. The wood in this restaurant is light yellow and toned as beech due to which the general feeling of the restaurant is light and joyful. The stained-glass window of semicircular form throughout the length of two sides of the restaurant opens the internal space outward due to which the restaurant is full of light and it seems has no boundaries which evokes sensation of the Atlantic coast. These reminiscences are supported both by the floor pattern and decorative wooden «bulkheads» which cover the structural aluminum of the stained-glass window.

Basic technical-and-economic indexes:
the total area of the premises of the restaurant complex is 1346,36 m2, including: operating area, the area of utility, administrative-welfare and engineering and technical premises - 280,94 m2; the area of dining halls - 688,67 m2. The quantity of seats - 374. «Goodman Steak House» restaurant. The total area of the restaurant premises is 593,77 m2, including: operating area, the area of utility, administrative-welfare and engineering and technical premises - 121,70 m2; the area of dining halls - 247,92 m2. The quantity of seats - 192, including: Hall № 1 - 142 LM; Hall № 2 - 50 LM. «Fish House Yankel and Filimonova» restaurant. The total area of the restaurant premises is 748,54 m2, including: operating area, the area of utility, administrative-welfare and engineering and technical premises - 159,24 m2; the area of dining halls -440,75 m2. The quantity of seats - 142.

Publication on http://www.zs2007.ru/ru/item/160/index.html

2

Reconstruction of the cinema centre «Sovremennik»

Reconstruction of the cinema centre «Sovremennik» located at: Moscow region, the town of Electrostal, Tevosyan street, bld. 26 Severin Group

The cinema building which was subject to reconstruction, is situated in the town of Electrostal, Moscow region, Tevosyan street, bld. 26а. The cinema is erected under the standard project worked out by the Mosgrazhdanproject branch, intended for erection of cinema centres in Moscow region. The cinema building is two-storey, with the built-in single-storey capacity of the cinema hall. The building has a cellar. The framework is constructed from reinforced prefabricated structures. The height of the framework superstructure is 8,36 m, substructure - 2,08 m. The column grid is 3 х 6 m and 18 х 6 m. The floor and roof slabs are hollow-core ready-made, ribbed and flat reinforced concrete slabs. The outer shell is constructed from self-supporting wall gas and silicate panels. The roofing is combined, membrane.

The building was constructed in 1972. Subsequent to the results of the surveying of the cinema structures, carried out by the Kucherenko Central Research Institute for Structural Construction, there was made a conclusion that the building is fit for subsequent service or reconstruction. Within the limits of the cinema reconstruction the package of services rendered to visitors was extended by inclusion in the object structure of businesses accompanying the screening (such, as public catering, game machines, etc.). Herewith, the existing area of the cinema allowed to place all necessary additional premises inside the building keeping within the framework of its capacity. Taking into consideration current trends in the movie screening, the existing flow scheme of the cinema underwent reconstruction as well. Instead of one large hall with the capacity of 584 seats and a small hall with the capacity of 69 seats with two projection rooms there were rebuilt 3 halls (with the capacity of 159, 156 and 70 seats) with one common projection room.

Thus, the reconstruction project provided for the following zoning: public catering zone; screening zone; entertainment complex zone (slot machines casino, children's game machines); zone of administrative-and-household, utility-industrial and engineering-technical purpose. The whole composition of the building is frontally oriented in the space of the square in front of the front facade which dictates precise sequence of zoning from the building’s front to its deep. The reconstruction project proposed such volume-spatial organization at which the premises intended for visitors servicing - public catering establishments, lobby and entrance hall, slot machines casino – face directly its front facade. This frontally located zone is lighted throughout the length and height of the facade. The zone of administrative-and-household, utility-industrial and engineering-technical purpose gives on the rear facade and is projected in such a way that loading and cargo movement inside the building do not cross the visitors streams. On the ground floor of the building there are a cinema entrance hall with the cashier hall and sanitary conveniences for the cinema visitors, a "fast food" cafe (approximately with 50 seats) and the cafe’s premises of industrial, utility and sanitary purpose, slot machine casino with 17 game seats. Each facility has both a separate exit to outside and an exit directly to the cinema entrance hall, and can function independently. Besides, on the ground floor there are utility premises of the sport bar which is located on the first floor of the building. The products loading to the sport bar is carried out through a loading gate in the flank front and then by means of an elevator is lifted to the first floor. Severin Group

For the purpose of optimum utilization of the spaces downgrade the floor of the cinema halls seats on the ground floor there are projected the premises of utility-industrial and administrative purpose: cash desks, cloak room for visitors, personnel facilities, etc. Three cinema halls are organized inside the space of the existing cinema hall. Two cinema halls (with 156 and 159 seats) have plan dimensions in axes 10,7 х 18,0 m. The dimensions of the small hall - 9,0 х 12,0 m. Entry to the cinema halls is carried out from the main lobby at the elevation of +4,200 m, exit – at the elevation of + 0,900 m directly to the outside. Technological service premises of the projection complex are situated inside the spaces of the cinema halls in the form of a gallery. The main lobby of the cinema is situated on the first floor and its lengthway side overlooks the front fully glazed façade of the building, thus there is achieved visual link between the external and internal space. In the lobby there is a drinking bar, a cinema bar with tables. Children's game machines are allocated in a separate zone. Administrative premises of the cinema are allocated in a separate block on the first floor. For the purpose of enhancement of energy efficiency of the building, all its enclosing structures: fence panels, the stained-glass window of the front facade, roof covering – were subject to reconstruction. Translucent constructions with glazing and the roof were fully replaced; the outer walls were faced with facing metal panels. Artistic expressiveness of the building is provided by the colour scheme, combination of the building’s volumes, texture of the applied finishing materials and glazing, plasticity of the facades. The general composition provides for man scale indicators, including: doors, canopy tops, stairs, window apertures, decorative components and is meant both for direct perception of the object nearby and perception from afar. The volume-spatial composition of the building represents the space performed in severe geometric patterns with emphasis on the entry elements. The colour composition of the building provides for allocation of entry elements and colour detection of the canopy top’s volumes and the building’s interior volume by means of contrasting colour scale. The volume-spatial composition of the building is based on the ordered organization of the circulation and freight traffic as well as on comfortable natural lighting of the space.

Basic technical and economic indexes. The total area of the building prior to reconstruction ≈ 1 800 m2. The total area of the building after reconstruction - 2 719,1 m2, including: the total area of the cellar - 626,5 m2; the total area of the ground floor - 853,0 m2; the total area of the first floor - 1150,8 m2; the total area of entresol of the first floor - 88,8 m2. The build-up area - 1288,80 m2. The total structural volume - 14 249,8 m3, including: substructure - 2 032,8 m3; superstructure - 12 217,0 m3.

Publication on http://www.zs2007.ru/ru/item/159/index.html

3

Hall cinema «Boomerang» as a part of mtdts «Varshavsky»

5-hall cinema «Boomerang» as a part of MTDTs «Varshavsky» located at: Moscow, Warsaw highway, bld. 87 Severin Group

Space-planning decisions.
The project provides for organization within the limits of the MTDTs "Varshavsky" of 5-hall cinema "Boomerang" all together with 820 seats. The cinema is situated as a block on the second and third floors of the complex with its long side along the flank front. The multiplex is connected with the complex space by a lobby with its front part looking toward the shopping mall and two-storey «leasure» block. The volume-spatial composition of the multiplex reflects its functional design based on the circulation ordering and is a range of large blind spaces of the cinema halls "threaded" on the straight line of the lobby. The main lobby of the cinema is situated between the cinema halls in axes D ' - Е/G and 1-5, and has plan dimensions of 7,4 х 25,0 m. In the lobby there is a cash hall, a cinema bar with tables. The entry to the cinema halls is carried out from the lobby, leaving - from the opposite sides of the cinema halls. The main lobby is the core of the composition of the whole cinema complex, except for the functional purpose, it performs the role of the space carrying important meaning and architectural message. The main cinema halls have the plan dimensions in axes 12,4 х 18,0 m, 12,0 х 18,0 m, 12,4 х 16,5 m and 12,0 х 16,5 m. The small hall has the dimensions 8,0 х 12,0 m. Four cinema halls are arranged in the premises allocated in advance for screening, the 5th "small" cinema hall is situated separately aside the basic 4 halls, in the "leasure" block of the multiplex (on the areas allocated in advance by the chief designer for Internet cafe) comprising the lobby of the 5th hall, cinema bar, video store and a zone of children's game machines. A composite element uniting all these premises is the two-storey space of intricate shape, to which all the mentioned zones are oriented. The given decision is caused by the general stylistics of the shopping centre, supports the architectural techniques set by the authors of MTDTs and provides for visual link between the complex trading space and the cinema. For the purpose of optimum utilization of the areas under "comb" of the cinema halls there are projected utility-industrial and sanitary premises: a cinema bar with utility rooms, cash desks, a cloak room for visitors, personnel facilities, etc. Technological service premises of the projection complex are located above the lobby at the elevation of +13,960 m. The existing bearing walls of the cinema are of in-situ reinforced concrete, the projected partitions are framed. The projected walls of the 5th cinema hall in axes A - V and 1 - 5 - gas-concrete blocks. The existing floor structures - in-situ reinforced concrete slabs. Load carrying structures of the hall’s slope, supporting plat of the stage, ramps and stairs are constructed from metal structures. Severin Group

Architectural-artistic decisions.
Architectural-artistic decisions of the multiplex are dictated by space geometry, volume-spatial structure of the complex, its functional purpose and specificity of objects placed in it. For example, the multiplex lobby has the following distinctive features: multifunctionality on the limited space; the necessity of creation of "special" holiday atmosphere accompanying the visitor at visiting the multiplex and compelling to return next time to this cinema; business component of the interior, ability to impel the visitor to make use of all services rendered in the territory of the multiplex; the link of the multiplex interior with the interiors of the trading complex in which it is situated, inclusion of its space in the general volume-spatial composition of the complex, thus outlining the cinema interior against the general background. The main lobby of the cinema represents the narrow stretched space "squeezed" between the spaces of the cinema halls. The lobby space is Architectural-artistic decisions of the multiplex are dictated by space geometry, volume-spatial structure of the complex, its functional purpose and specificity of objects placed in it. For example, the multiplex lobby has the following distinctive features: multifunctionality on the limited space; the necessity of creation of "special" holiday atmosphere accompanying the visitor at visiting the multiplex and compelling to return next time to this cinema; business component of the interior, ability to impel the visitor to make use of all services rendered in the territory of the multiplex; the link of the multiplex interior with the interiors of the trading complex in which it is situated, inclusion of its space in the general volume-spatial composition of the complex, thus outlining the cinema interior against the general background. The main lobby of the cinema represents the narrow stretched space "squeezed" between the spaces of the cinema halls. The lobby space is asymmetrically dissected by a row of columns with a large reinforced concrete beam, which emphasizes its stretching even more and visually narrows its space. While working out the interior it was decided to outline the given structure, to enhance it; for this purpose the columns and the reinforced concrete beam were cased in bend sagged glass and illuminated by bright scarlet neon. Severin Group

This decision allowed to create a bright rhythmic composition which appeared the basic style-determining interior element. Rhythmicity of the composition is supported by repetitive accessory elements of the interior - Г-shaped decorative wall piers from stainless steel, illuminated by contrast cold neon light, the brick-shaped markings hanged from the ceiling and made from tinted, almost black glass, and framing of cash desks of the multiplex and the bar. The lobby’s floor is made from polished ceramic granite and the whole range of the elements is reflected in it thus forming a closed luminous contour, but herewith visually expanding the space boundaries. The whole composition of the interior represents very tough, well-defined structure designed to orient the visitor in the multiplex space. Interiors of the cinema halls are performed proceeding from acoustics requirements. Within the framework of the cinema halls decision there are applied 2 basic decisions of the walls plasticity, and the variety is provided by colour scheme of the walls, armchairs, decorative lighting set and the steps illumination. The «Leisure» block which comprises the 5th hall, a cinema bar, video store and a zone of children's game machines, represents the two-storey space of intricate shape. The basis of its composition is the stairs to the first floor, dissecting this space. On each side of the stairs there are evenly stretched, just like wings, decorative stainless steel piers illuminated by neon as in the main lobby, and a column in the video store is also cased in bend glass and illuminated. These techniques stylistically support the theme already applied in the main lobby of the multiplex. Use of the same materials (stainless steel, sagged or tinted glass, neon illumination) and techniques allow to unite the multiplex spaces of various form and purpose into uniform architectural-artistic composition.

Basic technical and economic indicators.
The total area of the premises - 1 868 m2. The total capacity of the cinema - 820 seats, including: hall № 1 - 198 seats; hall № 2 - 187 seats; hall № 3 - 178 seats; hall № 4 - 169 seats; hall № 5 - 88 seats.

Publication on http://www.zs2007.ru/ru/item/158/index.html;
http://www.lui.ru/archive/64/21

4

«Pobeda» entertainment complex

Severin Group

On September, 6th, 2002 (by the city’s 30th anniversary) there was an opening of the largest in the Polar region entertainment complex "Pobeda" in Nadym. The project was developed and realised by the Bellstone Construction Co. Ltd company known by its investment activity in Yamalo-Nenets national district.

A little bit of history
Nadym is a heart of the largest Western-Siberian petroleum bearing basin. The city was growing and developing as a residence of gasmen and builders. Genesis of the name "Nadym" is a mystery today. The standard version treats the origin of this name from a Nenets word "niada" (moss) or "niajdem" (a mossy place). In the end of the 16th century this territory was joined to Russia, and the settlement of Nadym and the Nadym river were designated on the Russian map of XVI - beginning of XIX centuries. After the "Medvezh’e" gas-field operation began in 1967 the settlement of Nadym started to actively expand and by 1972 Nadym was given the city status.

Thanks to capital investments in the gas industry of the area and city, the infrastructure was organized, new educational institutions and hospitals were constructed. Investment in the population entertainment was not that good. There was only one cinema with the name of "Pobeda" in the city which, unfortunately, during post-perestroika years had been dilapidated. Roman Sigitov, the "Pobeda" project manager, says: "Townsmen earn a good wage today, but there are no places to go with the family to have a rest and a good time in the city. The old "Pobeda" cinema, once the first large-format cinema in the Tyumen area, did not correspond to the increased life standards of the majority of gasmen any more. Therefore, the Bellstone Construction Co. Ltd company management decided to carry out reconstruction of the cinema and to create the modern comfortable entertainment centre up to the world standards."

"Pobeda" Entertainment complex: leisure components
The complex opening was an important event for the whole Yamalo-Nenets district. There was the district top management and also State Duma deputies from Moscow there. Severin Group

Currently, the complex (3 000 sq.m) occupies three storeys of a beautiful modern building where there is: a cinema and concert hall for 438 seats, a big disco (disco-club), a restaurant, a coffee house, an Internet cafe, a billiard room, a sports bar where sports competitions go on the air.

The cinema and concert hall are equiped with the recent in the sphere of light and sound design gadgets, upholstered furniture favourable for rest. The best movies of the world cinema are shown in the hall; concerts of Russian variety performers who come to Nadym on tour, and also local holiday activities (for example, in September there waws a traditional holiday "Initiation into students") are held here.

Children's morning performances are arranged in the complex spacious and light foyer on weekends.

The coffee house where it smells delicious of fresh bakery products enjoys wide popularity on weekends. After all, there are no such other places in the city.

The sports bar does not stand empty as well – one can always watch fascinating sports matches here, and also to play the American pool or Russian pyramid (* type of billiards). And big players, who are ready to derive enjoyment from the game for long hours, will readily resort to the bar or restaurant cuisine services. Severin Group

How problems with software (SW) of the complex were solved.
It is natural that such a big complex demanded a considered and weighed approach at accounting system implementation.

Mr. Sigitov says: "The management decided to use R-Keeper software product (SP) of the UCS company, which is a multipurpose system including the SP family (automation of restaurant business, cinema business) from the components of which we could construct the system meeting our specific needs with regard to versatility of our complex. For realisation of management and accounts department analytical work we decided to add a specialised accounting module to the SP which by its functionality would be "complex" enough and also could be well «connected» with the R-Keeper front-office SW module.

As it is known, book keeping is one of the major instruments in hands of the head and financial director of an enterprise. It reflects diverse elements of enterprise business processes in various operative and accounting reports, inquiries in one information field. For business success, accounting should be automated. After careful research of software market which provides accounting automation, we decided in favour of "1S: Predpriyatie 7.7." programme. Having chosen the "1S: Predpriyatie 7.7." accounting component we came in contact with the "ASTOR VC" company SP of which - "ASTOR: Restaurant" (specialised for the platform of "1S: Predpriyatie 7.7") - allows to unite three components in the uniform enterprise accounting system. These are the front-office - system of automation, accounting and analysis of public catering sales (R-Keeper programme); back-office - "ASTOR: Restaurant 2.0" configuration proper responsible for full automation and in different sections of commodity stock bookkeeping, internal transmission of goods between bars, control of mutual settlements with suppliers and buyers, outgoing inventory, calculation and net cost of dishes; and the third one, the main accounting element - "1S: Predpriyatie 7.7." programme which "downloads" data from "ASTOR: Restaurant 2.0" on goods transmission, sales, net cost, for preparation of accounting balance.

Vast client of the "ASTOR VC" company testified to its high rating in the software products market." Severin Group

Thus, installation of front-office R-Keeper and "ASTOR: Restaurant" as a stock bookkeeping programme, internal transmission, calculation and net cost, was the final decision on automation.

The task complexity was also that new SW was necessary to be introduced in already operating enterprise (R-Keeper programme had already been involved). Introduction was carried out in two stages:

  • "ASTOR: Restaurant" system installation and users training (the stage lasted 3 days).
  • Poststartup system support with its simultaneous improvement was carried out according to wishes of the complex management. At this stage the "ASTOR VC" company helped the complex personnel to correct some document entry and re-implementation errors. Accounting forms were improved in respect of their visualisation in connection with special wishes of bookkeepers.

Mr. Sigitov says: "Currently, our SW both modules well co-operate. Work of each of them is carried out independently, information interchange in a normal client-server mode" is only supported.

Важной составляющей комплексной автоматизации на современном этапе является ее "сопровождение" фирмой-поставщиком ПО. "В этом плане, - добавил г-н Сигитов, - у нас остались самые приятные впечатления от работы с персоналом "АСТОР ВЦ". Нам понравилось их внимательное отношение к нашим нуждам. Между Надымом и Москвой расстояние - 3 500 км, но, несмотря на это, команда "АСТОР ВЦ" быстро реагирует на просьбы своих заказчиков о приезде на место. Мы звоним - и уже на следующий день вылетает специалист. Это важно для региональных клиентов".

Elena Zajtseva

Publication on http://www.technoshop.ru/papers/2002/12/849.html

5 Severin Group  

Premier place «GOLDEN PALM»
«Filimonova and Yankel»

Severin Group

Year of opening 2006
The owner «Arpicom» Company
The establishment format Fish-house chain
European cuisine, fish
Address: Kiev station sq., 2 (SRC "Evropeysky") Tverskaya st., 23 Profsoyuznaya st., 45
Average bill 30 euros
Investment in equipment (without the project cost) $160 thousand for one outlet
Investment in advertising $300 thousand per year
Total area 446, 263, 416 м2
Number of seats 157,120,170
Opening hours from 12 till 24
Expected payback period 2,5 years
Summary of the concept

A chain of inexpensive restaurants where chilled fish and seafood dishes are offered. The name is composed of two surnames of the professionals from «Arpicom»: Natalia Filimonova - marketing director, Yankel Shane - concept-chief and well-known expert in Mediterranean cuisine. What makes the offer unique is the prices for fish and seafood, which are lower than the current Moscow prices for similar items on the average by 30 %. Besides, the prices are clear: the visitor pays not for 100 g. as it is customary to Moscow fish restaurants, but for the whole gauged fish, for a la carte food. Fish and seafood are delivered from Europe, Australia, America, Morocco, Cyprus, India, Indonesia and Thailand. The fish is prepared by one of five methods (at choice of the visitor): in the stove, grill, on the frying pan, cooking in fat, smoking. The major task is to make the culture of «out-of-home» fish and seafood eating accessible to the public.

Severin Group

Natalia Filimonova, ,
Marketing director of "Arpicom" company:

We participate in the «Golden Palm» contest for the second time. First of all, we like the award idea. Beneath our eyes the branch consolidation takes place, and notably from professional point of view, not from amateur one. The winners are defined by visitors of the ceremony, thus we have expert evaluation of the market specialists. This provides for uniqueness and advantage of the award. To organize such kind of events and to consider restaurants from the point of view of their concept paying careful attention to economic and technological components - is useful for the branch as a whole.

In my opinion to arrange such awarding ceremonies is necessary – it is important for everyone to find oneself in a certain professional community. And in this case it is not only the Russian inner circle, but also moving to the world level which helps us to become more progressive. We are interested in the experience of our foreign colleagues. I think, in London just as earlier in Marrakech, we will have something to learn, to exchange experience. They appreciate professional and producible approach to organization of the restaurant work. Apart from usual components, such as cuisine, interior, brand, which are of course important as well, they ensure that the work in the restaurant is producible, standardized, that visitors always receive dishes of the same quality.

It’s such a pity that representatives of the «Marie Vanna» concept from St. Petersburg could not come. Petersburg is remarkable and very creative city in respect of restaurants, consolidation of Moscow and Petersburg restaurants or restaurant companies is essential. At organization of the «Golden Palm» a great amount of work was done. The contest format: commercial film about the concept, presentation, questions and answers – all is the same for the second year. Probably, with the lapse of time the rhythm of the ceremony itself will become a bit lively – this is my only reservation concerning the award. The decision depended on the audience in the hall, I saw there were many professionals. Of course, we believed in our success but the result of voting was not known till the last moment. On the one hand, it is a subjective point of view, but on the other hand, only the most active participants of the restaurant market took part in the voting. It is nice that we were given such a good grade. Of course, those who visited the restaurants-nominees judged more impartially. From this point of view an important role is played by the commercial film in which the restaurant is demonstrated. I think, people who in future will compete for the «Golden Palm» should pay more careful attention to the way they present the concept. After all, those who managed to learn the concept in advance, could form their opinion prior to the voting. The presentation had crucial importance for those restaurants which were not visited by the experts. It is important how a person standing up for the concept, represents the concept and answers the questions.

6 Severin Group  

Why is the building of the former cinema going to be pulled down and what will be constructed in its place?

Severin Group

There are a lot of rumours about the old building of the cinema "Russia": «What will happen to it? Why is it going to be pulled down?» We also could not but paid attention to these questions. Here we’ve got the projects on the table: the building is going to be beautiful, well equipped and, for sure, will please everybody. And until then we all will keep peeping in the yard of the former cinema: «Have they already pulled it down? Have started? Got moving?»

Indeed, there are a lot of questions. To get answers we addressed to the chief architect of Uglich Aleksandr Sychev. He explained the situation and told about the plans in detail.

- Why is the old building pulled down rather than restored?
- The cinema building is an old construction. The construction walls are underdesigned, the roof frameworks have hazardous prohibitive deflections. Engineering services have got out of order, and electric wiring can even cause the fire. It is much safer to construct a new building, rather than to repair the old one.

- What is planned to be made in this building?
- It will be a multipurpose complex. There are planned a few cinema halls with the possibility of stage performances. There will be various premises for circles and hobby groups and even specially allocated ballet class. I won’t disclose all secrets now but I can say for sure that everyone will find there something to his taste. Severin Group

-What are the terms of the centre commissioning?
- The first quarter of 2009.

-Who are the customer and the executor of the given project?
- The customer is "Amelin" LLC. Lengthy negotiations were conducted with it. The head of the district Eleonora Sheremetjeva played a significant role in solution of the question. LLC NPO «SK Yaroblstroy» acted as a contractor.

- What can you say about accessibility of the given centre in the future?
- It will be accessible to the public. All this is done for the townsmen of Uglich and it means that everyone can afford to visit the centre.

- The new building, the new centre – what will happen to the name?
- The name will be the same. The cinema will remain "Russia".

- How many seats the cinema is designed for?
- Two halls have 64 seats each. Total - 128. In addition there is planned a large hall on the first floor for 170 seats.

7

EXHIBITION «PIR 2007»

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EXHIBITION «MOL 2008»

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EXHIBITION «PIR 2008»

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